For real estate agents

Free marketing tools for real estate agents.

38 tools and 26 guides for planning a budget, choosing where to advertise, writing your marketing and staying inside the rules. Most need no signup.

New · FreeReal Estate Flipbook MakerTurn listing photos into a page-turning flipbook in 50 designs, with the local market data you choose, room pages, tracked QR codes, open house sign-ins, print layouts and 11 languages. New · FreeListing Voiceover MakerTurn your listing description into a 15, 30 or 60-second voiceover for Reels, TikTok and Shorts, in 28 natural AI voices, with MLS shorthand read correctly, a Fair Housing check, templates, monthly ZIP market updates, two-voice Q&As and captions. New · FreeReal Estate Design StudioMake just listed, open house and just sold posts, stories, flyers and postcards. Drag-and-drop editing, ready-made designs filled in with your details, a QR code maker, a Fair Housing check and PNG or print-ready PDF downloads. New · Free3D Floor Plan MakerDraw rooms on a grid, add doors, windows and furniture, and see the home in 3D. Rotate, zoom and walk through it, label room sizes and square feet, download a PNG or PDF, and share a 3D link buyers can explore on their phone. New · FreeReal Estate Video EditorTurn your walkthrough clips into a polished listing video: trim and speed up clips, add room titles with a floor plan map, music, subtitles, photo pages, your ZIP code’s market numbers and a contact page. Save landscape, vertical and square versions plus an MLS-safe copy, all in your browser. New · Free360° Photo TourTake a panorama in each room with your iPhone, pin each one on the listing’s floor plan, and share one link where buyers look around every room by dragging or moving their phone, and go room to room with arrows and a small map. Embed it on your website, too.

Plan your budget

What to spend, what a lead really costs and what you keep from each deal.

6 tools

Marketing budget calculatorHow much should I spend on marketing? Commission goal plannerHow many closings and leads do I need? Lead cost and ROI calculatorWhat does a closing cost me on each channel? Referral fee vs. paid adsIs a pay-at-closing lead cheaper than buying ads? Zillow Premier Agent break-evenIs Zillow Premier Agent worth it at my numbers? Commission split calculatorWhat do I take home from this deal?

Choose where to advertise

Pick farm areas and ZIP codes with real sales data, not a hunch.

6 tools

Farm area finderWhich ZIP codes are worth farming? ZIP commission poolHow much commission is paid in this ZIP each year? Farm ROI calculatorWhen will a farm pay for itself? Postcard and EDDM cost calculatorWhat will a year of mailers cost? ZIP market profile for agentsWhat should I know about this ZIP before I advertise? Compare ZIPs for advertisingWhich of these ZIP codes is the better bet?

Create your marketing

Bios, posts, slogans and follow-ups you can copy and use today.

6 tools

Real estate agent bio generatorHow do I write my bio? Market update post generatorWhat should I post about my market this week? Slogan and tagline generatorWhat’s a good real estate slogan? Hashtag generatorWhich hashtags should I use? 30-day content calendarWhat should I post for the next month? Follow-up email and text templatesWhat do I say to a lead who went quiet?

Win buyer clients

Handouts and scripts that explain your value and your fee.

6 tools

Buyer presentation builderWhat goes in a buyer presentation? Buyer questionnaireWhat should I ask a new buyer? “How I’m paid” handoutHow do I explain my fee to buyers? Cost-to-buy sheetWhat will it cost my buyer to purchase here? Home anniversary letterWhat do I send past clients each year? Closing gift budgetHow much should I spend on closing gifts?

Stay compliant and get reviews

What you can post, and how to ask for reviews the right way.

2 tools

Can I post this?What are the rules for this social media post? Review request generatorHow do I ask clients for reviews?

Run your business

Keep track of clients and get ready for listing appointments. Free with an account.

2 tools

Simple client CRMWhere do I keep my clients and follow-ups? Listing appointment practiceHow do I answer what sellers ask at the appointment?

Show your listings in 3D

Stage empty rooms, list room sizes, plan a seller’s prep and run an open house kiosk, from one floor plan. Free with an account.

4 tools

3D Virtual StagingHow do I stage an empty listing for free? Listing Room SizesWhat are the room sizes for my MLS listing? Seller Prep PlannerHow do I show a seller what to pack before we list? Open House 3D KioskHow do I show a 3D tour on a tablet at my open house?

Advertise on OfferBacked

Put your name in front of buyers in the ZIP codes you work.

A Spotlight ad on the market pages, tools and guides for the ZIP codes you choose. The first agent in a ZIP pays $10 a month, and each agent after pays $10 more, up to $90. Keep your price as long as you stay. 20% off at 5 ZIP codes, 30% at 10. No referral fee, no per-lead charges, cancel anytime.

See how it worksWe sell visibility, not leads, and don’t promise results.

Guides for agents

Plain-English reads on marketing, advertising and working with buyers, each with a tool to run your own numbers.

Plan and budget

6 guides

Guide · 6 minHow much should a real estate agent spend on marketing?The 10% rule, what agents report spending, and how to set your own number Guide · 7 minHow to write a real estate marketing planA one-page plan: goal, audience, channels, budget and a calendar Guide · 7 min40 real estate marketing ideas for a small budgetFree and low-cost ideas, grouped by how much time and money they take Guide · 7 minWhat real estate leads cost in 2026Portals, pay-at-closing programs, Facebook and Google ads, and mail, compared by cost per closing Guide · 6 minZillow Premier Agent cost: how the pricing worksWhat Zillow says about pricing, what a lead costs, the pay-at-closing program, and how to judge a quote Guide · 6 minPay-at-closing lead programs, explainedHow referral-fee leads work, what each program charges, and what the fee really costs you

Farming and mail

4 guides

Guide · 7 minReal estate farming: how it works and what it costsPicking an area, staying in front of it, and how long it takes to pay Guide · 6 minHow to choose a farm areaTurnover, price, competition and fit: the four numbers to check first Guide · 6 minFarming postcards and letters: what to send all yearA 12-month mailing plan, what each piece should say, and what to leave off Guide · 6 minEDDM for real estate agents: sizes, rules and costHow Every Door Direct Mail works, what qualifies, and when addressed mail is better

Online and social

6 guides

Guide · 7 minFacebook ads for real estate agentsThe housing ad category, what you can target, what a lead costs and what to run Guide · 7 minGoogle Ads and Local Services Ads for real estate agentsSearch ads, pay-per-lead local ads, the housing policy and what a lead costs Guide · 6 minGoogle Business Profile for real estate agentsSetting up your own profile, what to fill in, and how to earn reviews within the rules Guide · 6 minInstagram for real estate agentsYour bio, what to post, the new hashtag limit and the music rule Guide · 7 minSEO for real estate agents: what’s worth doingWhere a solo agent can rank, and the pages worth writing Guide · 6 minReal estate email newsletters that get openedWhat to send, how often, and the rules every marketing email must follow

Advertising rules

4 guides

Guide · 9 minReal estate advertising rules every agent should knowBrokerage names, “sold” claims, photos, loan terms, giveaways and more Guide · 7 minFair housing in advertising: words to avoidDescribe the property, not the buyer: the rule, the examples and safer wording Guide · 7 minCo-marketing with lenders: what RESPA allowsSplitting ad costs, gifts and lunches, marketing agreements and what gets agents in trouble Guide · 8 minTexting and calling rules for real estate agentsDo Not Call, consent for texts, expired listings and FSBOs, and email rules

Buyers and offers

6 guides

Guide · 7 minHow to get buyer leads as a real estate agentTwelve sources, from free to paid, and how to pick three Guide · 6 minThe buyer presentation: what to coverA simple outline for the first meeting, now that buyers sign an agreement first Guide · 6 minHow to explain your commission to buyersWhat to say about your fee, who pays it, and what happens if the seller pays less Guide · 6 minHow to run a buyer consultationThe questions to ask, what to explain, and how to end with a signed agreement Guide · 5 minClosing gifts: what to spend and what you can deductTypical budgets, the $25 tax limit, gift ideas and the rules to know Guide · 5 minRunning multiple offers with BindingOffersA tool for listing agents: open offer rounds where every buyer sees the highest offer

Common questions

Are these tools really free?

Yes. Every tool and guide here is free to use. Most need no account or email address; the voiceover maker, video editor, CRM, design studio, floor plan maker, appointment practice and flipbook share links need a free OfferBacked account. OfferBacked earns money from agents who choose to sponsor ZIP codes, which is optional.

Where do the ZIP code numbers come from?

Sales, prices and days on market come from Redfin’s public housing data. Counts of homes, owners and renters are Census Bureau estimates. Each tool notes its sources and the period covered.

Do you keep what I type in?

No. The tools work from what you enter and don’t store it, and nothing you type is added to a mailing list. Tools that take names or phone numbers send them in the body of the request, not in the page address.

Is the compliance information legal advice?

No. It is general information to help you spot issues. Advertising rules vary by state and brokerage, so check with your broker or an attorney before relying on it.

OfferBacked is not affiliated with Zillow, Realtor.com, Meta, Google, the U.S. Postal Service or the National Association of REALTORS®. Figures quoted from them are from their public pages and can change. Looking for buyer tools to share with clients? See all buyer tools or add free market widgets to your website.