Three sets of rules apply to every post
An agent’s social media post is advertising, and advertising by a licensee is regulated. The rules come from three places, and you’re answerable to each.
- Federal law applies to everyone: fair housing, truth in lending, RESPA, the FTC’s rules on reviews and endorsements, and FAA rules for drones.
- State license law applies to every licensee and differs by state. Most states require your brokerage’s name on every ad, and several set size rules or require a license number.
- The REALTOR® Code of Ethics applies to members of the National Association of REALTORS®. Article 12 requires a “true picture” in all advertising.
On top of those sit MLS rules, each platform’s rules and your broker’s policy, any of which can be stricter.
How to use this tool
Pick the kind of post and your state. You get what to include, what not to say and what to check first, with the source. We show state specifics for five states only: California, Florida, New Jersey, New York and Texas. For every other state you get the general rule and a pointer to your commission’s advertising rule.
What it can’t do
It doesn’t read or approve your post, and it isn’t legal advice. A list with every item ticked is not a clearance. It was checked in October 2026, and rules change. When a post is close to a line, send it to your broker first. The full guides: advertising rules, fair housing words to avoid, co-marketing with lenders and texting and calling rules.
General information for real estate professionals, not legal advice. Rules vary by state, MLS and brokerage, so check with your broker or an attorney.
Questions agents ask
What can’t real estate agents post on social media?
Anything untrue or misleading, anything that states a preference for or against people in a protected class, clients’ confidential details, loan terms without the required disclosures, and listings they have no authority to advertise.
Do I have to include my brokerage name on social media posts?
In most states, yes. Some let the details sit on your profile if it is one click away, and some set size rules. Check your state’s advertising rule.
Can a real estate agent post “just sold” before closing?
It is safer to say “under contract” or “pending” until the sale closes. New Jersey requires it, and under the REALTOR® Code only agents who took part in the sale may claim it.