Market updates people read
Local numbers are among the most useful things an agent can post. They’re specific, they change, and owners are curious about them. Most agents skip them because pulling the figures and writing them up takes time. This tool does both from a ZIP code.
What you get
- A short post for Facebook, LinkedIn, X or a Google Business Profile update.
- A longer caption with five hashtags, the limit Instagram announced in December 2025.
- An email paragraph with a subject line.
- A postcard blurb short enough for the back of a card.
Where the figures come from
Median sale price, price per square foot, homes sold, days on market, the share sold above list and months of supply come from Redfin’s data for the ZIP code, over a rolling three months. Each version names the ZIP code and ends with a source and date line. Keep it: numbers without a source can mislead, and your MLS may have its own rules for quoting statistics.
Make it yours
Add what the data can’t know: the house on Elm Street that drew nine offers, or the price range where homes are sitting. Describe what happened, don’t predict prices, and describe the market instead of the people in it. For the rules, see Can I post this?
Questions agents ask
What should a real estate market update include?
Two or three numbers with their source and date, such as median price, days on market and the share sold above list, one sentence on what they mean, and a way to reach you.
How often should agents post market updates?
Monthly works well, since most local figures update monthly. A consistent schedule matters more than frequency.
Can I post Redfin data on social media?
You can quote figures with the source and the period they cover. If you also use your MLS’s statistics, follow its rules on how they must be credited.