What a good agent bio does
A bio has one job: help a stranger decide whether to call you. That takes four things: who you help, where, why you’re credible, and something that makes you a person. Awards and adjectives rarely do it.
Five lengths for five places
- Instagram: 150 characters, so who, where and how to reach you.
- A short profile bio for a Google Business Profile, a portal profile or an email signature.
- A website bio in the first person. Add one real story about a client, with their permission.
- A third-person bio for your brokerage’s site or an introduction.
- A LinkedIn headline.
Rules that apply to a bio
- Your brokerage’s name has to appear where your state requires it. California also requires your license number on first-contact materials.
- Use only claims you can prove, and only designations you hold.
- “REALTOR®” is a membership mark. Use it only if you’re a member, and never with a description or a place name attached.
- Say who you help by what they’re doing, such as buying a first home or relocating, not by who they are.
Edit what you get. Change a line that doesn’t sound like you, and read it aloud before posting. See Instagram for real estate agents and Google Business Profile for agents.
Questions agents ask
What should a real estate agent bio include?
Who you help, where you work, a reason to trust you such as experience or results you can document, one personal detail, your brokerage’s name and how to reach you.
How long should a real estate agent bio be?
It depends on the place: 150 characters on Instagram, two or three sentences on a profile, and about 100 to 150 words on your website.
Do I have to put my brokerage in my bio?
In most states, yes, wherever the bio works as advertising, and some states require a license number too. Check your state’s rule and your broker’s policy.