A month of posts without the blank page
Agents stop posting when they run out of ideas, not when they run out of time. This calendar gives each posting day a specific idea and spreads five kinds of post across the week so your feed isn’t all listings.
The mix
- Market: one local number and what it means.
- How it works: a short explanation of one step in buying or selling.
- Homes: listings, sales and open houses.
- Local: places, events and businesses in your area.
- You: who you are and how you work.
One seasonal idea is included for the month you choose.
Pick a pace you’ll keep
Three posts a week kept up for a year beats daily posts dropped after two weeks. Start at three. Batch the work: write the market posts in one sitting with the market update post generator, and take a month of local photos in one afternoon.
Rules that follow you onto every platform
Your brokerage’s name on the profile or the post as your state requires, a source and date on every number, client stories only with permission, and homes and places described instead of people. Can I post this? checks a post by type.
Questions agents ask
How often should a real estate agent post on social media?
Often enough to be consistent. Three times a week is a sustainable start for most agents, and it matters more than posting daily for a short time.
What should real estate agents post about?
A mix: local market numbers, short explanations of the process, listings and sales, local places and events, and a little about you.
Should I post the same thing on every platform?
You can reuse the idea, but adjust the format: a photo post, a short video and a story can all come from one topic.