Follow-up that gets replies
Most leads don’t answer the first message. A short sequence that asks one easy question, then sends something useful, then closes the loop politely does better than “just checking in” sent five times.
How the sequences are built
- One question per message, easy to answer in a few words.
- Something useful by the second or third touch: recent sales, similar homes, a price range.
- A last note that stops. Telling someone you won’t keep writing often gets the reply.
Fill in the brackets and change the wording until it sounds like you. Stop the sequence the moment they answer.
Check consent before you send
- Texts and calls made with an autodialer, or a recorded or artificial voice, need the person’s prior written consent when they market your services.
- Sales calls and texts to numbers on the National Do Not Call Registry are barred unless you have written permission or a recent relationship: an inquiry in the last 3 months or a transaction in the last 18.
- Hours: 8 a.m. to 9 p.m. in the recipient’s time zone under federal rules. Some states end earlier; Florida’s window closes at 8 p.m.
- Opt-outs must be honored within 10 business days.
- Email needs a truthful subject line, your physical address and a working way to unsubscribe.
Some states are stricter. The full picture is in texting and calling rules for real estate agents.
General information for real estate professionals, not legal advice. Rules vary by state, MLS and brokerage, so check with your broker or an attorney.
Questions agents ask
How quickly should I follow up with a real estate lead?
As fast as you can during calling hours, ideally within minutes while they are still looking. Check first that you have their consent to text.
How many times should I follow up with a lead?
A short sequence over two to four weeks, then a polite final note. After that, add them to a monthly email if they asked to hear from you.
Can I text a lead who filled out a form online?
Only as far as their consent goes. Automated marketing texts need prior written consent, and the wording of your form decides what they agreed to. Ask your broker to review it.