Willard is a town in Rusk County, Wisconsin, home to about 522 people across 35 square miles. Its ZIP code is 54731, and parts of 54745 are in Willard too.
Homes sold for a median of $172 per square foot in the three months ending August 2026, a seller’s market.
Mostly Willard; also Marshall Town (Rusk County) and Conrath
Mostly Lake Holcombe; part is in Willard
Each card is that ZIP code’s whole market, including any part outside Willard. Seller’s market: under 4 months of supply; buyer’s market: over 6. Methodology
We’re writing up Willard’s story and what everyday life there is like, for people thinking about moving in.
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| Nearest major airport | Minneapolis–Saint Paul International Airport / Wold–Chamberlain Field (MSP)109 miles away |
|---|---|
| Closer regional airport | Chippewa Valley Regional Airport (EAU)38 miles away |
| Nearest city of 250,000+ | St. Paul, MN103 miles away |
| Nearest city of 1 million+ | Chicago, IL295 miles away |
Straight-line distances from the center of Willard; driving is longer.
Source: Airports from OurAirports (scheduled passenger service); city centers and populations from the U.S. Census Bureau.
Source: Members of Congress from the congress-legislators project; districts from the Census Bureau’s relationship files; governor and mayor from Wikidata.
Willard had 525 residents in the 2020 census, down 3% since 2000.
It’s the 1448th largest of 1,889 towns in Wisconsin by population.
Rusk County grew from 11,160 residents in 1910 to 14,188 in 2020.
Rusk County, 1910–2020
Source: U.S. Census Bureau decennial censuses (counties 1900–1990 from the Bureau’s historical county file).
Average highs peak around 80°F in summer, and winter lows average 2°F. About 33.4 inches of rain and melted snow fall in a typical year.
Source: NOAA 1991–2020 climate normals, Holcombe, WI weather station (8 miles away).
4,275 jobs at 321 businesses in Rusk County. The biggest industries by employees:
Source: U.S. Census Bureau County Business Patterns 2023 (private employers; jobs counted where people work).
Nearest hospitals
Source: Hospitals from CMS Hospital General Information (ratings are CMS overall star ratings); straight-line distances.
| School | Grades | Students | Affiliation | Distance |
|---|---|---|---|---|
| Shiloh Christian SchoolConrath | 1–10 | 28 | Mennonite | 1.9 mi |
Source: U.S. Department of Education, NCES: Common Core of Data for public schools; Private School Universe Survey (2023-2024) for private schools. Listed by address; we don’t rate schools.
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Shares ZIP codes with Lake Holcombe, Birch Creek, Ruby, Washington Town (Rusk County), Marshall Town (Rusk County), Estella, Conrath, Sampson, Grow and Grant Town (Rusk County).
Town boundaries don’t always match ZIP codes: a ZIP code can cross into neighboring towns, and a town can share a ZIP code with its neighbors. Facts describe the town itself; market figures describe whole ZIP codes.