Step 1 · Thinking about buying

Where are towns like the one I love?

Enter a town you like, or the one you’re leaving, and find the places most like it: similar incomes, home prices, commute, age of homes and more. Look nearby, in other states or only where homes cost less.

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Towns most like Pembroke, NC 28372

Pembroke: median income $36,552, home value $99,000, $130/sq ft, 23-minute commute.

TownSimilarMiles awayMedian incomeHome value$/sq ftWhat’s different
Williamsburg, KY 40769 93%312$43,878$105,500$116 Very close on everything we compare
Red Springs, NC 28377 87%8$37,326$98,300$102 Very close on everything we compare
Forest, MS 39074 86%614$46,030$107,200$109 older residents
Mount Hope, WV 25880 85%247$36,264$112,400$131 smaller · older residents
Zapata, TX 78076 85%1,304$39,239$100,000$80 Very close on everything we compare
Florence, SC 29506 84%42$40,311$123,300$148 larger · older residents
Nacogdoches, TX 75961 84%911$41,495$141,200— pricier homes ($42K more)
Tallahassee, FL 32310 83%421$38,288$132,200$153 pricier homes ($33K more)
Columbia, LA 71418 83%767$40,785$91,500$121 smaller · older residents
Ashburn, GA 31714 82%331$33,287$94,200$146 smaller · older residents
Mccomb, MS 39648 82%694$42,737$105,300$92 larger · older residents
Murfreesboro, NC 27855 81%168$42,938$99,600$112 smaller · older residents
Carrizo Springs, TX 78834 81%1,286$39,477$87,700$165 smaller · older residents
Johnsonville, SC 29555 80%62$43,011$151,000$125 pricier homes ($52K more) · smaller
Latta, SC 29565 80%28$44,871$72,600$99 cheaper homes ($26K less) · smaller
Hazard, KY 41701 80%287$39,439$97,600$98 older residents
La Grange, NC 28551 79%91$49,092$131,100$157 pricier homes ($32K more) · older residents
Orangeburg, SC 29115 79%126$37,751$102,000$114 larger · older residents · older homes
Mount Vernon, GA 30445 79%262$32,392$76,100$167 smaller · older residents
Americus, GA 31719 79%346$42,905$81,600$102 older residents
Canutillo, TX 79835 79%1,589$45,924$109,300$168 more homeowners
Sunland Park, NM 88063 79%1,592$41,975$115,500$169 more walkable
Laurinburg, NC 28352 78%17$43,728$118,600$109 larger · older residents
Lumberton, NC 28358 78%11$48,467$110,400$121 larger · older residents
Maxton, NC 28364 78%8$34,178$82,700$113 older residents · more homeowners

Similarity compares income, home value, price per sq ft, population, age, commute, education, walkability, owner share, single-family share and age of homes. Click a town to see its housing market. Set your own criteria with the town finder.

Finding towns like the one you love

Maybe you grew up somewhere you loved and want something like it closer to a new job. Maybe the town you want is out of reach and you’re looking for a cheaper version of it. Or you’re moving across the country and want to know which places will feel familiar. This tool starts from a town you know and finds the places most like it.

How we measure similarity

We compare eleven things for every ZIP code: median household income, median home value, price per square foot from recent sales, population, median age, average commute, the share of adults with a bachelor’s degree, walkability, the share of homes that are owner-occupied, the share that are single-family homes, and the median year homes were built. Income and home values count most, because they shape what a place costs and feels like day to day.

Each trait is put on the same scale, so a $50,000 difference in home value and a five-minute difference in commute can be compared fairly. The result is a similarity score: towns in the 90s are close matches on nearly everything, and scores in the 70s are similar with a few clear differences. For each match we list the biggest differences, like cheaper homes, a longer commute or more single-family homes.

Where to look

  • Anywhere shows the closest matches nationwide.
  • Same state or other states keeps the search where you need it.
  • Within a distance finds alternatives near a town you’re priced out of.
  • At least a distance away finds the same kind of place somewhere new.

Tick “only towns where homes cost less” to find more affordable versions of the place you like.

What it can’t tell you

Numbers can’t capture everything that makes a place feel like home: a walkable downtown, the schools, the views or the people. Use the matches as a short list, then visit. Click any town to see its housing market, including how competitive it is and how fast homes are selling.

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